Google Analytics

Google Analytics

Google Analytics is a free tool that you can used to track information about the way visitors to your site interact with it. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

Google Analytics features include:

• Data visualization tools including a dashboard,scorecards and motion charts, which display changes in data over time.
• Segmentation for analysis of subsets, such as conversation.
• Custom reports.
• Email-based sharing and communication.
• Integration with other Google products, such as AdWords, public data explorer and website optimizer.

Google Analytics shows 5 types of visit:

          1. Direct visit

          2. Referrals visit

          3. Paid visit

          4. Organic visit

          5. Social  visit

Direct Visit:

Direct traffic is defined as URL’s that people either type in directly or reach via their browser bookmarks. Google Analytics defines direct traffic as website visits either by typing your website URL on a browser or through browser bookmarks. In addition, if Google Analytics can’t recognize the traffic source of a visit, it will also be categorized as Direct in your Analytics report.

Referral Visit:

Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website.

Analytics tracks the click as a referral visit to the second site. The originating site is called a “referrer” because it refers traffic from one place to the next.

Paid Visit:

The goal of paid traffic is to acquire customers at break-even or better. Paid traffic comes in many forms. basically is when you pay to get visitors for a website.

Here are some common types of Paid traffic:

• Social Media Advertisement (SMA)
• Pay per Click (PPC) like Google AdWords or Bing Ads
• Pay Per View(PPV)

Organic Visit:

Paying for traffic can be a powerful tool for marketers.Paid traffic can come from more than just Facebook, though. Technically, any service you pay for that drives leads or eyeballs to you is a paid traffic source. Here are some of the big ones:

• Display ads, aka those things on the side of the page your ad blocker erases
• Paid search like Google AdWords or Bing Ads
• Social media ads, the sponsored content that appears in your Twitter, Instagram, and Facebook feeds or before the YouTube video you clicked on
• Paid discovery, or the content promoted by networks like Outbrain Amplify
• Sponsored content — a type of content marketing that looks like an article on a website or even in a print mag but is actually a piece of content marketing for a brand
• Influencer marketing, where a social media influencer promotes your product or brand for their audience

Social Visit:

Social traffic refers to traffic coming from social networks and social media platforms.

How to use Google Analytics for tracking the website?

          1. Sign into Google Analytics with your Google account.

          2. Click the admin button on the bottom left sidebar of your dashboard.

          3. Select an account or create an account.

          4. Click on the drop-down menu to create a property.

          5. Click on the website option and add your sites name and URL.

          6. Choose your industry.

          7. Choose your time zone.

          8. Click on Get Tracking ID.

          9. Install Tracking ID on your website.

        10. Paste the Tracking ID in the Analytics and Web Property of Other option of the blogger. 

        11. Also,  paste tracking code in the Theme section of the blog.

        12. Then Save the theme

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Also, view my last post on Google Webmaster Tools

Asha MK